Why We’ve Embraced AI to Better Serve You (And Why an Art Fee Still Applies)
Here at 4 Him Printing and Athletics, our goal has always been simple: create custom gear that looks great, performs well, and represents your team the right way.
As our business has grown, so have the tools we use to serve you better. That’s why we’ve embraced AI as part of our creative and customer experience process specifically tools like ChatGPT. But with that evolution, one important thing hasn’t changed: custom design still requires skilled human work, which is why our art fee continues to apply.
Let’s break this down clearly and honestly.
We’ve Embraced AI to Improve Speed, Clarity, and Collaboration
AI helps us support you faster and more efficiently, especially in the early stages of your order.
Here’s how we use it responsibly:
- Helping conceptualize ideas based on your sport, colors, and preferences
- Organizing design directions so nothing gets missed
- Assisting with clear communication when discussing layouts, placements, and options
- Supporting our team so we can respond quicker and more consistently
Think of AI as a smart assistant that helps us organize ideas, not a replacement for real designers.
AI allows us to start conversations faster, explore more creative directions, and make the overall process smoother for you.
AI Does Not Replace Our Designers
This part matters.
While AI can help with ideas and structure, it does not create your final uniforms, apparel, or gear.
Every final design still goes through our experienced design team, who:
- Build production-ready artwork
- Ensure correct sizing, alignment, and bleed
- Prepare files for sublimation, embroidery, or printing
- Make sure your logo and branding are represented accurately
- Handle revisions and refinements based on your feedback
These are things AI cannot do on its own and never will without human expertise.
Why an Art Fee Still Applies
Even with AI involved, the art fee remains necessary because it covers:
- Professional designer time
- File setup for production
- Custom layout work specific to your order
- Revisions and adjustments
- Quality control before printing or embroidery
AI helps us work smarter, but it does not remove the labor, skill, and responsibility required to deliver a high-quality final product.
In short: AI supports the process. Our designers deliver the result.
Transparency Is Important to Us
We believe in being upfront.
Yes, we use AI.
Yes, it helps us serve you better.
And Yes, custom design still has real costs because real people are doing the work.
By combining modern tools with experienced designers, we’re able to give you:
- Faster communication
- Clearer design direction
- Better consistency
- The same high standards you expect from 4 Him
Moving Forward With Confidence
Embracing AI doesn’t mean cutting corners, it means raising the standard.
We’re excited about how technology helps us improve your experience, while still honoring the craftsmanship, creativity, and care that go into every custom piece we produce.
If you ever have questions about our process, design fees, or how we bring your ideas to life, our team is always happy to explain.
Thank you for trusting 4 Him Printing and Athletics with your team’s gear.
We’re proud of where we’re headed and grateful you’re part of it. 💚
Let’s get started on your next custom piece!
Access our app and see how easy ordering can be.
👉👉👉 Click here: https://app.jotform.com/4himco/customorders